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Get recognized for your work

Discover the benefits of association. Learn more about the different partner association mechanisms.

Whether you’re driving use of Microsoft 365, selling Dynamics 365, or helping customers build or manage a service or a solution built on Azure, you may qualify for incentives, competencies, advanced specializations, or Expert Managed Services Provider (MSP) designations. Understand the different options available to you as you design, build, deploy, or manage cloud services.

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Transactional Partner of Record (TPOR)

If you’re a registered licensing solution provider who has sold a cloud subscription and you were associated with the customer’s cloud subscription at the time of the transaction, you may qualify as the TPOR. This mechanism credits you for the sale and may entitle you to valuable incentives.

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Claiming Partner of Record (CPOR)

With CPOR, you can associate yourself with your customer at the subscription or workload level. It can help you get recognized for the engagement and impact that you drive and may help you attain the Cloud Business Applications and Cloud Productivity competencies. Discover the many incentives offered and submit a claim through Partner Center.

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Digital Partner of Record (DPOR)

Partners who help customers design, build, deploy, or manage a solution on Azure may qualify for DPOR. This can help you attain cloud competencies and may entitle you to incentives. You get a single view of customer revenue, usage, and consumption, and the data can be used for cross-sell/upsell opportunities and proactive engagement with customers at risk of non-renewal. Review incentives Microsoft offers to DPORs and enroll by signing into Partner Center.

Partner Admin Link (PAL)

Partner Admin Link (PAL) is key for partner recognition, letting partners associate their MPN ID with the credentials used for Azure services delivery. It’s built directly into Azure, using platform telemetry to measure a partner’s influence on Azure consumption with automatic, precise tracking and easy-to-use functionality.

Product you’re working with
What you do for the customer
Applicable partner associations
What you can qualify for
Microsoft Azure Offer services DPOR* Competencies, advanced specializations, and Expert MSP programs

Incentives
PAL Advanced specializations and Expert MSP programs

Incentives
Sell to customers TPOR** Incentives
Microsoft 365 Offer services CPOR

DPOR
Advanced specializations and incentives

Competencies (applies to Cloud Productivity, Enterprise Mobility Management, Small and Midmarket Cloud Solutions)
Sell to customers TPOR Incentives
Microsoft Dynamics Offer services CPOR Competencies, advanced specializations, and Expert MSP programs

Incentives
Sell to customers TPOR Incentives
Microsoft Azure
Offer services
Sell to customers
Microsoft 365
Offer services
Sell to customers
Microsoft Dynamics
Offer services
Sell to customers
Microsoft Azure
DPOR*
PAL
TPOR**
Microsoft 365
CPOR

DPOR
TPOR
Microsoft Dynamics
CPOR
TPOR
Microsoft Azure
Competencies, advanced specializations, and Expert MSP programs

Incentives
Advanced specializations and Expert MSP programs

Incentives
Incentives
Microsoft 365
Advanced specializations and incentives

Competencies (applies to Cloud Productivity, Enterprise Mobility Management, Small and Midmarket Cloud Solutions)
Incentives
Microsoft Dynamics
Competencies, advanced specializations, and Expert MSP programs

Incentives
Incentives

*Starting October 2019, incentives for DPOR as a partner association model will be available for partners servicing and selling Azure and Power BI only. Partners servicing or selling Microsoft 365 or Dynamics 365 will associate via TPOR or CPOR. DPOR can only be counted when associated with customer enterprise agreement. The partner cannot be associated as the DPOR to their own enterprise agreement.

**The TPOR does not support competency attainment, and if you’re already the designated DPOR of an Azure subscription, you can’t earn a TPOR on the same account.

To create associations with your customers, view your incentive earnings, or find out if you qualify for a competency, advanced specialization, or Expert MSP program, please sign in to Partner Center.

We’re here to offer support

If you need support, you have the options at every step. Get answers to your questions by visiting Microsoft Partner Support.

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