Business Applications PSAP SMB: Prospect engagement guide

Last Modified 2021-07-09

The prospect engagement guide builds on the sales battlecard content. It provides you with the information, evidence, and engagement guidance to facilitate engaging and effective early discovery calls or meetings with both technical and business prospects. The guide covers seven core topics: 1) business-level messaging and positioning, 2) how to engage with different SMB project stakeholders, 3) how to facilitate an end-to-end discovery process to uncover Microsoft sales opportunities, 4) examples of differentiating Microsoft "better together" solution sets, 5) how to drive buyer/seller alignment, 6) how to execute a structured objection-handling framework to overcome common objections, and 7) an inventory of Microsoft SMB case studies and examples that you can share with prospects to generate interest.