In stage 5 of the Microsoft Customer Engagement Methodology (MCEM) for Partners, Manage and optimize, we aim to ensure that our customer is satisfied with the deployed solution and evaluate whether the expected business value is being delivered. We actively monitor the overall health of the customer's solution to resolve any unforeseen issues. The partner and Microsoft account teams engage to further explore the customer's needs. We develop new opportunities with our customers, which brings us to stage one of a new customer decision cycle in this engagement methodology.