When customers purchase a SaaS product, they're required to visit the publisher's landing page.
Because the landing page uses Azure Entra ID single sign-on, the customer must sign in to the page. In some cases, customer accounts might not have the right to do this without the consent of their Azure admin.
This video helps customers navigate the user-consent and admin-consent settings of enterprise apps on the Azure portal. It provides an overview of the flow of consent on the landing page and how apps are configured for that design, along with demonstrations.