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Develop your strategy

Turning your app into a sustainable, successful business requires some planning. Microsoft can help.

Resources for every phase

Through discussions with thousands of Microsoft partners around the world, we’ve found that focusing on these four strategic pillars can position your business for long-term success:

Differentiate to stand out

Successful partners are known for what they do best, such as mastering a technology, vertical, or business process. They stand ahead of the curve and make sure their team is always learning.

Differentiation eBook

Learn how to pursue a specialized strategy and create IP services.

ISV financial model

Identify new opportunities to grow revenues with this detailed model.

The case for building IP

See why creating your own IP is a can’t-miss business growth opportunity.

Modernize sales and marketing

Successful partners build scalable sales processes and plan their customers’ buying journeys. Utilizing these digital marketing resources can help you make a great first impression.

Sales and marketing eBook

Enhance your go-to-market strategy by building a scalable sales engine.

Marketing assessment

Answer a few questions about your current marketing set-up and get recommendations.

Marketing materials

Access proven marketing tools and resources from Smart Partner Marketing.

Taking IP to market

Find out how to reach more customers by selling your app at scale.

Optimize your operations

Our top partners use metrics to map out their development process and identify ways to automate. They understand the strengths, weaknesses, and passions of their staff, and then align resources appropriately.

Optimization eBook

Get the most from your people, processes, tools, and tracking.

Profitability models

Use the scenarios to identify new ways to drive increase revenues.

Product-specific training

Check out training options for Azure, Office 365, and hybrid cloud in our virtual classroom.

Create customer lifetime value

Successful partners make customer success the cultural core of their businesses. They invest time and energy into growing customer adoption and keep customers for life by ensuring their solutions provide continual value.

Lifetime value eBook

Learn how to become a trusted advisor and keep your customers for life.

Lifetime value model

Use this template to develop and execute your customer-satisfaction strategy

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Coming soon: ISV Starter Kit

When your business is ready to develop, test, and migrate to the cloud, our new ISV Starter Kit offers the products, solutions, and technical services (including one-on-one consultations) to fully support your journey.

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See where you stand

Our quick benchmark profitability assessment will reveal how you’re doing in each strategic focus area and provide recommendation for improvement.

Get started
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Scaling from 20 to more than 2,000 employees

Microsoft’s Azure team had to rethink the processes and minimize the manual steps involved with running a GitHub organization at scale. See how those Microsoft engineers have helped developers in large organization with management operations, onboarding, and more.

Read case study

Take your app to market

You have options for getting your app in customers’ hands.