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Smart Partner Marketing

Looking to get ahead—and stay ahead—by attracting and retaining the right customers? Microsoft can help.

The path to marketing mastery

Wherever you are in your marketing development journey, Microsoft has resources to help you maximize your impact. Choose a starting point below depending on your immediate marketing goals.

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Build a foundation

Guidance for companies with fewer resources that are looking to expand their marketing investments and activities.

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Amplify your presence

Advice for companies with growing marketing departments that want to increase the impact of their marketing efforts.

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Strengthen customer relationships

Recommendations for established marketing departments that are ready to create highly personal customer experiences.

Not sure where to start?

Answer a few short questions and get marketing recommendations that suit your specific business goals.

Introducing the Partner Marketing Pros podcast and webinar series

When it comes to creating and executing successful marketing campaigns, it pays to listen to the experts who've been there and done that. In our new monthly podcast and webinar series, you'll get invaluable insights from partners—and learn more about how Microsoft can help you build a stronger brand.

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Listen to the podcast

Joanne Charley talks with Maria Osipova, VP Marketing at MediaValet, about the benefits of persona marketing and personalization.

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Watch the webinar

Neural Impact Chief Marketing Officer Joanne Charley discusses persona marketing, buyer journey, and nurture calendar.

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Read the blog

Our own Jennifer Tomlinson, Senior Marketing Manager, explains why personas are key to developing an effective vertical strategy.

Marketing assets

Check out a collection of customizable assets—including pitch decks and copy blocks—you can use to supplement your marketing efforts.

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Build a specialized practice

Are you taking the right steps to future-proof your business? Which solutions suit your capabilities? Do you know where to find opportunity in today’s environment? Find success building and selling solutions with our suite of practices.

Start a practice
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Palmetto Technology Group: Investing in Marketing Pays Off

Learn how PTG's investment in marketing translate to sales.