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Smart Partner Marketing

We’re here to help you maximize your marketing impact. Use these resources to attract and retain the right customers.

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Partner Benchmarking Tool

Use this tool to see where you are on your digital marketing journey and find out how we can help.

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Choose your level of marketing experience

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Getting established

If your marketing staff has two or fewer people, build a smart, strong marketing foundation.

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Boosting impact

If your marketing staff numbers about three to five, build on that foundation by amplifying your message.

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Building loyalty

If your marketing staff numbers six or more, deepen your customer relationships to see more profitable growth.

Partner Marketing Pros series

Prashanth Subramanian, Executive Director of Quadra Systems

Listen to the podcast from Prashanth Subramanian

Learn about the importance of customer lifetime value (CLV) and what it can mean for your business with Prashanth Subramanian, co-founder and executive director of Microsoft partner Quadrasystems.

Listen now

Watch the webinar

Better understand the value of a lifelong customer in this latest episode, covering tips on fostering lasting customer relationships with Neural Impact CMO Joanne Charley.

Read the blog

When you understand customers, you can put better solutions in front of them. That much is obvious. But when you’re open to feedback, you’ll build better solutions and a better experience. A better experience, as you probably know, builds loyalty. And loyalty pays off.

Success stories

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Palmetto Technology Group

See how Palmetto Technology Group’s marketing investment paid off when they improved how they told their story.

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Total Synergy

Total Synergy doubled their new business revenue when they built a specialized team with a new marketing strategy in mind.

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Content and Code

Using content marketing to tell their story, Content and Code saw more than a five-fold increase in leads.

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Qorus

See how Qorus was able to deepen its existing customer relationships while starting new ones.

More marketing must-haves

Visit Partner Marketing Center

Check out a collection of customizable assets you can use to supplement your marketing efforts.

Use Digital Marketing Content OnDemand

Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.

Streamline marketing with Qorus

Use this application to streamline marketing and sales by integrating materials right into Microsoft Office 365 applications.

Start building your marketing foundation

Get off to a strong start with material that can help you build your basic marketing plan.