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Scale your reach with the Microsoft marketplace

The Microsoft marketplace is where customers find, try, and buy Al investments that transform their businesses. As a Microsoft partner, you can build a winning marketplace strategy that helps you reach millions of customers, simplify sales, and unlock opportunities to grow.

If you're not already a member of the Microsoft AI Cloud Partner Program, join today to access this global sales channel.

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Become a partner

Always-on digital direct sales

Publish your solution to the marketplace and sell directly to Microsoft customers—worldwide, at any hour—through our digital storefronts and in-product experiences.

Scale through the channel ecosystem

Access new revenue streams using multiparty private offers, and work with trusted partners to drive bigger deals and simplify customer adoption of your solution.

Expand your enterprise sales with co-sell

Unlock pre-committed cloud budget to land bigger deals while helping your customers maximize their Azure spending.

Drive profitability with resources built for you

Whether you offer software, services, or both, we have the resources you need to go to market and sell with us in the marketplace. Explore the tabs below to learn more.

Get support to publish solutions on the marketplace with ISV Success

Access cloud credits, developer tools, 1:1 app consultations, marketing support, and benefits—including Marketplace Rewards—to build, publish, and grow your solutions.

Scale through partners with multiparty private offers

With multiparty private offers, you can expand your reach to new customers in the marketplace and scale your solutions by selling through channel partners.

Explore co-sell opportunities

Find additional resources that help you drive success for your software solutions in the marketplace.

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Partner with other businesses for marketplace success

Software development companies and Cloud Solution Provider (CSP) partners can grow their revenue with customized margins through ISV-to-CSP private offers.
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Drive growth through multiparty private offers

Maximize the marketplace opportunity with multiparty private offers, which allow you to package and sell your solutions with partners building software solutions.
A person participates in a webinar on their laptop. A person participates in a webinar on their laptop.

Get guidance to sell with partners

Learn how to create stronger engagements with partners selling software solutions and adopt a cloud go-to-market strategy for your business.

Marketplace success stories

A person with their phone and at a credit card terminal. A person with their phone and at a credit card terminal.

Dynatrace and Trace3 deliver an optimized path to purchase

Trace3—the go-to channel partner for many enterprise customers—collaborated with Dynatrace on a multiparty private offer to support their customer’s technology needs.
A Neo4j logo sign on a wall. A Neo4j logo sign on a wall.

Neo4j grows revenue by 600% through the marketplace

Neo4j, a leader in graph databases and analytics, scaled seamlessly to deliver faster growth and broader accessibility for customers worldwide.
A group of people standing around a table. A group of people standing around a table.

BrightWork boosts product visibility by 150%

BrightWork used Marketplace Rewards to expand their reach, improve engagement with target audiences, boost lead generation, and close deals faster.

Additional resources

Make the most of the Microsoft marketplace

Explore the broad capabilities of the Microsoft marketplace so you can grow your business and connect with customers who need your solutions.

Get support to publish your solutions

Attend marketplace Office Hours—either live or on demand—to get the information you need to publish your solutions faster and get even more from the marketplace.

Expand your profitability when you partner with Microsoft

No matter the size or stage of your business, Microsoft has pathways to help you grow. Get what you need to extend your reach to customers across the entire Microsoft ecosystem.

Connect with the marketplace community

Join the community to get access to marketplace resources, ask questions, provide feedback, and connect with Microsoft team members.