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New study shows Microsoft Marketplace projected to be a $300B USD partner revenue opportunity by 2030

Read the commissioned study by Omdia to learn how Marketplace partners are closing deals faster, seeing larger deals, and driving revenue growth.
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Scale your reach with Microsoft Marketplace

Microsoft Marketplace is your trusted source for cloud solutions, AI apps, and agents. By selling through Marketplace, partners can reach more customers, simplify sales, and unlock growth.

If you’re not already a member of the Microsoft AI Cloud Partner Program, join today to access this global commerce platform.

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Visit Marketplace

Always-on digital direct sales

Sell directly to customers—worldwide, at any hour—through our digital storefront and in-product experiences.

Scale with channel-led sales

Extend your reach with an ecosystem of 500K+ partners through a variety of channel-led sales.

Expand your enterprise sales with co-sell

Unlock pre-committed cloud budget to land bigger deals while helping your customers maximize their Azure spending.

Drive profitability with resources built for you

Whether you offer software, services, or both, we have the resources you need to go to market and sell with us in Marketplace. Explore the tabs below to learn more.

Get support to publish solutions on Marketplace with ISV Success

Access cloud credits, developer tools, 1:1 app consultations, marketing support, and benefits—including Marketplace Rewards—to build, publish, and grow your solutions.

Empower channel partners to sell on your behalf

With the newly announced resale enabled offers, you can expand into new markets without adding operational overhead.

Discover additional resources

Find additional resources like pitch decks and customer-ready materials that help you drive success.

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Own the customer relationship while transacting faster

With the newly announced resale enabled offers, you can modernize how you sell through Marketplace.
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Get sales and marketing benefits

Access benefits, including Azure Sponsorship, that grow with your business through Marketplace Rewards.
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Discover additional resources

Find additional resources like FAQs and pitch decks that help you execute channel-led opportunities through Marketplace.

Marketplace success stories

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SoftwareOne accelerates AI and cloud innovation with Marketplace

As a one-stop platform, Marketplace enables SoftwareOne—a channel partner—to co-create, co-innovate, and co-sell with Microsoft and software companies globally.
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Neo4j grows revenue by 600% through Marketplace

Neo4j, a leader in graph databases and analytics, scaled seamlessly to deliver faster growth and broader accessibility for customers worldwide.
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BrightWork boosts product visibility by 150%

BrightWork used Marketplace Rewards to expand their reach, improve engagement with target audiences, boost lead generation, and close deals faster.

Additional resources

Access Marketplace documentation

Explore the broad capabilities of Microsoft Marketplace with documentation.

Explore videos and case studies

Find inspiration from the customers, software companies, and channel partners that are seeing success with Marketplace.

Read the Marketplace blog

Get the latest news on the Marketplace blog, including feature releases, a monthly Marketplace Partner Digest, upcoming events, and more.

Connect with the Marketplace community

Join the community to ask questions, provide feedback, and connect with Microsoft Marketplace team members.