Sign in to the Microsoft partner website for an enhanced experience. Not a partner yet? Find out where partnership with Microsoft can take you.

Sign in now Join today
Female worker in commercial retail store providing customer support

Smart Partner Marketing

We’re here to help you maximize your marketing impact. Use these resources to attract and retain the right customers.

Three superheroes flying

Harness your superpowers

Every partner has superpowers! You tap into them when you powerfully present the value you bring to customer engagements through your unique value proposition. Use these resources to help develop your value proposition, which will position you for better visibility with Microsoft sellers and our partner ecosystem so you can find customers faster.

Get started

Choose your level of marketing experience

Female businesswoman giving presentation in office conference room

Getting established

If your marketing staff has two or fewer people, build a smart, strong marketing foundation.

Get started
Man and woman collaborating while working inside office

Boosting impact

If your marketing staff numbers about three to five, build on that foundation by amplifying your message.

Amplify now
Loyal colleagues collaborating at a desk

Building loyalty

If your marketing staff numbers six or more, deepen your customer relationships to see more profitable growth.

Gain mindshare

Microsoft and IDC Next-Gen Partner Marketing E-Book

Learn how partners are rethinking practices to go beyond traditional marketing and enhance customer experiences.

Download e-book View webinar

Partner Marketing Pros series

A person using a laptop and tablet

Differentiate your solution

Take these three key steps to differentiating in market and stand out.

Read more
Folder on a conference room table

Marketing with purpose

Marketers play a powerful role within their company to build trust and business value with purpose-driven marketing. The big question around trust is how best to create it, which this playbook answers.

Read now

Watch our 60-minute webinar and come away with actionable insights to activate your Azure business

Register today

Success stories

Palmetto Technology Group employees walking outside

Palmetto Technology Group

See how Palmetto Technology Group’s marketing investment paid off when they improved how they told their story.

Play video
Image of the Harbour Centre in Vancouver BC, Canada

BlueSilverShift

Learn how a one-page marketing plan and a strong belief in the codependent nature of marketing and sales has brought great success to BlueSilverShift.

Watch the video
Content and Code employees talking

Content and Code

Using content marketing to tell their story, Content and Code saw more than a five-fold increase in leads.

View video

More marketing must-haves

Visit Partner Marketing Center

Check out a collection of customizable assets you can use to supplement your marketing efforts.

Explore

Use Digital Marketing Content OnDemand

Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.

Use it now

Start building your marketing foundation

Get off to a strong start with material that can help you build your basic marketing plan.

Getting established