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Connect with customers at scale with the commercial marketplace

The Microsoft commercial marketplace is the most partner-focused business platform, dedicated to helping you reach more customers, simplify sales, and unlock opportunities to grow.
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Sell directly to Microsoft customers

Publish your solution in the marketplace to sell directly to Microsoft customers through the digital storefronts, Microsoft AppSource and the Azure Marketplace.
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Sell through Microsoft partners

Tap into a new revenue stream by creating private offers, and work together for sustained growth by extending a margin to sell your solution through our partner ecosystem.
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Expand your enterprise sales with co-sell

Become Azure IP co-sell eligible to increase your opportunities to co-sell with Microsoft and have your sales count toward customers’ pre-committed cloud spend.
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Build, publish, and grow with ISV Success

Join ISV Success to streamline the listing process and access powerful tools, 1:1 consultations, and support designed to accelerate your growth.
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Explore marketplace self-serve resources

With on-demand video tutorials, interactive exercises, and sample code, get the technical information you need to develop, list, and maintain your offers in the marketplace.

Build a strong foundation for business growth

Whether you sell software or services, discover resources dedicated to helping you go to market and sell with us in the commercial marketplace. Click the tabs below to learn more.

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Get started with ISV Success
Access cloud credits, developer tools, 1:1 app consultations, marketing support, and benefits—including Marketplace Rewards—to build, publish, and grow your solutions.
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Scale through partners with multiparty private offers
With multiparty private offers, you can expand your reach to new customers in the marketplace and scale your solutions as other Microsoft partners sell on your behalf.
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Explore co-sell resources built for ISVs
Find additional resources built to equip you with the information you need to foster success for your software solutions in the marketplace.
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Make your offerings stand out

Differentiate your SaaS or cloud-based solutions by selling with another partner—and open opportunities to create private offers and build repeatable, scalable revenue.
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Engage software providers through multiparty private offers

Discover how to maximize the marketplace opportunity with multiparty private offers, which allow you to package and sell your solutions with other partners building SaaS solutions.
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Get guidance to sell with partners

Visit our webinar to learn how to engage with partners selling software solutions and adopt a cloud go-to-market strategy for your business.

Marketplace success stories

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Akouo maximizes its potential with ISV Success

Discover how Akouo, a company providing a language interpretation software solution, found success selling on the marketplace with support from ISV Success.
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Nimble scales growth by selling through Sherweb

Learn how Nimble quickly scaled its reach by selling its solution through trusted partner, Sherweb, in the commercial marketplace—driving profitability for both partners.
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Palo Alto Networks simplifies its sales process

Find out how Palo Alto Networks made its traditionally complex B2B transactions frictionless by leaning on the marketplace and selling strategically with Microsoft.

Additional resources

Make the most of the commercial marketplace
Learn about the breadth of capabilities of the marketplace so you can grow your business and connect customers with your solutions.
Get support to publish your solutions
Attend Marketplace Office Hours—with live and on-demand formats—to get the information you need to publish your solution faster and get even more from the marketplace.
Expand your opportunities by selling with Microsoft
No matter the shape or size of your business, Microsoft has pathways to help partners grow. Get what you need to extend your reach to customers across the entire Microsoft ecosystem.
Connect with the marketplace community
Join the community to get access to marketplace resources, ask questions, provide feedback, and connect with Microsoft team members.