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Modern Marketing

Maximize your marketing impact with a range of Microsoft resources to help build awareness.

Practice Areas

Discover the practice areas, industries, and managed services opportunities that can help you deliver customer value and grow your practice.

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Sales & Marketing

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Why branding is key to a Microsoft partnership

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Consistency means quality

Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsoft’s offerings.

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Alignment leads to opportunity

Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers.

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Branding creates differentiation

Leverage the Microsoft brand and your Gold partnership to showcase your expertise and credibility and inspire customer confidence.

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Certification instills confidence

As a competency partner, prove your Microsoft partnership and credibility with a certified letter.

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Branding Guidelines

Learn more about incorporating Microsoft into your brand Strategy

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Microsoft Trademarks and Guidelines

Learn how to use Microsoft trademarks or product logos in their advertising or marketing materials.

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Microsoft Corporate Logo Guidelines

Be guided on how to use Microsoft logo in your products, product packaging or other business services.

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Brand and Trademark Basics

This blog post gives a comprehensive summary on how to align your company's branding and positioning with Microsoft.

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Badge Usage Guide

Microsoft provides partners with badges to help customers better identify their areas of expertise, level of certification and awards they have earned.

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Logo Builder Guide

Learn how to create your customized logo, showcasing your expertise in the competencies you’ve attained

Get started with your Microsoft Partner branding

Microsoft Partner logo

Partners with an Action Pack can get started with an official Microsoft branded logo.

Solutions Partner badge

Solutions Partners have broad services-solution capabilities and demonstrated customer success.

Specialization badge

Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario.

Sign in for an enhanced partner experience

Sign in to Microsoft AI Cloud Partner Program for a more personalized experience. Not a partner yet? Find out where partnership with Microsoft can take you.