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Smart Partner Marketing

We’re here to help you maximize your marketing impact. Use these resources to attract and retain the right customers.

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Harness your superpowers

Every partner has superpowers! You tap into them when you powerfully present the value you bring to customer engagements through your unique value proposition. Use these resources to help develop your value proposition, which will position you for better visibility with Microsoft sellers and our partner ecosystem so you can find customers faster.

Step 1: Identify the opportunity

End of support for Windows 2012/2012 R2 and SQL 2012 is coming! Use CloudAscent to identify customers ready for Azure migration.

Engage your customers ready to migrate to Azure

End of support for Windows 2012/2012 R2 and SQL 2012 is coming! Use new content to build your strategic Azure migration campaign.

Choose your level of marketing experience

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Getting established

If your marketing staff has two or fewer people, build a smart, strong marketing foundation.

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Boosting impact

If your marketing staff numbers about three to five, build on that foundation by amplifying your message.

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Building loyalty

If your marketing staff numbers six or more, deepen your customer relationships to see more profitable growth.

Microsoft and IDC Next-Gen Partner Marketing E-Book

Learn how partners are rethinking practices to go beyond traditional marketing and enhance customer experiences.

Partner Marketing Pros series

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Differentiate your solution

Take these three key steps to differentiating in market and stand out.

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Marketing with purpose

Marketers play a powerful role within their company to build trust and business value with purpose-driven marketing. The big question around trust is how best to create it, which this playbook answers.

You're invited: Event to grow your Azure business

Sign up for our 60-minute webinar June 8 and come away with actionable insights to accelerate your Azure business.

Success stories

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Palmetto Technology Group

See how Palmetto Technology Group’s marketing investment paid off when they improved how they told their story.

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BlueSilverShift

Learn how a one-page marketing plan and a strong belief in the codependent nature of marketing and sales has brought great success to BlueSilverShift.

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Content and Code

Using content marketing to tell their story, Content and Code saw more than a five-fold increase in leads.

More marketing must-haves

Visit Partner Marketing Center

Check out a collection of customizable assets you can use to supplement your marketing efforts.

Use Digital Marketing Content OnDemand

Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.

Start building your marketing foundation

Get off to a strong start with material that can help you build your basic marketing plan.