Transforming custom projects into repeatable solutions
Neal Analytics’ success story with CONA could have been a typical “one and done” solution. But leaders within the company looked at the bigger picture and had an epiphany. If this customized solution was such a rousing success with one company, then why not invest and create something scalable? “Every company is trying to solve the same core set of needs: Customer Engagement, consumer insights, better planning of inventory, and forecasting demand,” says Dylan Dias, Co-Founder and Chief Innovator at Neal Analytics. According to Dias, data science can deliver insights on all fronts because, “data is the new oil, the lifeblood of an organization.”
Based on the work delivered to CONA, Neal Analytics designed SKU Max, an algorithm for retailers and consumer goods companies that makes inventory data actionable. Built on Microsoft Azure, the solution employs Azure Machine Learning to run big-data processing routines which were prohibitively expensive and difficult prior to cloud computing.
Leveraging Microsoft AppSource to generate customer leads
Since first deploying SKU Max, Neal Analytics has continued to evolve the solution. The goal was to take the solution from a project delivery model to a more repeatable SaaS configuration where it can be deployed in a matter of days or weeks instead of months.
Microsoft’s Cloud Solutions Provider (CSP) licensing model gives Neal Analytics access to the entire data analytics stack available through Azure’s own billing platform. This access enables Neal to strategically deliver bite-sized insights with less effort while protecting valuable IP. Another key to the product’s success comes from Neal Analytics’ access to Microsoft AppSource. Microsoft AppSource, a solution showcase website that shows Microsoft Partner offerings for customers, helps Neal Analytics deliver its product to a wide audience. “In the first few weeks of SKU Max’s release in AppSource, we saw a pipeline of more than 100 leads,” says Dias.
Enabled by Microsoft CSP licensing model and served by Microsoft’s AppSource marketplace, Neal Analytics continues to transform its business—moving away from custom projects and towards a managed services model that focuses on more rapid time-to-value. According to Dias, “managed services are a key component of how to bring value in the age of the cloud and in the age of software as a service.” Neal Analytics relies on Microsoft programs to help foster repeatable services that can
be delivered in a managed service modality.