Baking Microsoft 365 Business into its managed services is this partner’s recipe for success
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ProServeIT uses Microsoft 365 Business to better target the fast-growing small- and medium-sized business customer segment. Company President Eric Sugar says the approach was an immediate success. He expects managed services revenues to climb 10 percent, and margins on those revenues to increase by 12 percent in the first year.
Eric Sugar knows that many small- and medium-sized businesses want to move to the cloud—but hesitate. And he knows why.
“Smaller businesses are only going to move to the cloud if it makes them more secure and cost-effective,” says Sugar, President of ProServeIT, which operates in both Canada and internationally. “Traditionally, we weren’t treating security as a focus with these businesses because it was too expensive for them. Security was affordable for midmarket and larger companies. This kept many smaller businesses from the benefits of the cloud.”
Over the past few years, ProServeIT has come to put “a security lens over everything we do,” says Sugar, but the resulting offerings didn’t always meet the expectations of small- and medium-sized businesses on price and simplicity. For example, customers often had to juggle three or more vendors and their licenses to get the security features they needed, or they might need Microsoft Enterprise Stock Keeping Units (SKUs) priced for larger companies.
Democratizing for the masses security
Now that’s changed, thanks to ProServeIT’s embrace of Microsoft 365 Business. The Microsoft cloud service for small- and medium-sized businesses is an integrated solution that brings together best-in-class productivity tools, security, and device management. ProServeIT has baked Microsoft 365 Business capabilities into its key managed services offerings and Eric Sugar is delighted with the value of Microsoft 365 Business to his customers—and to his own business.
“Microsoft 365 Business has democratized security for the masses,” he says. “It gives our small- and mid-sized customers a compelling reason to migrate to the cloud for greater security, rather than holding back because of security concerns.”
For example, ProServeIT’s customers can use ProServeIT’s managed services with Microsoft 365 Business to secure their data and reduce the risk associated with Bring Your Own Device policies. When an employee leaves a small- or medium-sized organization, it can wipe its data from the employee’s phone without also wiping the employee’s personal data.