By adding modern, cloud-native security services to Azure AD B2C, you’ll prevent more fraud and optimize CX across the identity lifecycle. Powered by machine learning (ML) and AI, continuous monitoring and contextual analysis adapt to risk and trust on the fly.

Unifying Azure AD B2C with Transmit Security — so all solutions work as one. Dynamic fraud prevention delivers context-aware recommendations, enabling Azure AD B2C to invoke the right action at the right time.

Transmit Security, a Preferred Solution on the Azure Marketplace, delivering dynamic anti-fraud, identity-security services to enhance the capabilities of Azure Active Directory B2C. Context-aware plug-and-play services continually protect accounts while providing effortless customer experiences (CX).

Founded in 2014, Transmit Security provides the modern, cloud-native tools companies need to build, simplify, and secure the complete customer identity lifecycle. A security-first company, Transmit Security continuously innovates, creating new methods and tuning algorithms to prevent fraud while improving the customer experience across all channels and devices. Leading brands rely on Transmit Security, including seven of the top 10 U.S. banks.

Identity threats are deceptive, automated, and rapidly evolving
Bad actors are using cracked or stolen credentials, bots, and artificial intelligence (AI) to take over customer accounts — even active sessions — anywhere in the identity journey. They also use fake or stolen identities to open fraudulent accounts.

It takes advanced protection to keep up with today’s threats that are designed to deceive you. Transmit Security delivers dynamic anti-fraud identity and security services that enhance the capabilities of Microsoft Azure Active Directory B2C.

Preventing fraud with passkeys, ID proofing, and continuous protection
By adding Transmit Security’s comprehensive identity services to Azure Active Directory B2C, companies secure and simplify the full customer identity lifecycle. Every step from onboarding to transacting is secured using phishing-resistant passkeys, passwordless MFA, identity verification, data validation, and real-time fraud protection and orchestration.

Transmit Security’s cloud-native services are flexible by design so customers can roll out only the tools they need. Identity and security services by Transmit Security include:

Phishing-resistant authentication speeds and simplifies customer logins on all channels, apps, and devices. Customers authenticate with fingerprints or face IDs, using passwordless MFA or passkeys – with an added security layer that prevents key leakage.

Detection and response monitors and adapts to risk, trust, fraud, bots, and behavior to stop threats and improve customer experiences in real time. Hundreds of risk/trust signals are continuously analyzed using multi-method detection, machine learning, and AI.

Identity orchestration unifies the identity stack and builds seamless customer experiences with no-code, drag-and-drop visual flows. All data is correlated and analyzed to enable context-aware decision making. Unified visibility improves policy execution across apps, reducing complexity and cost.

Identity verification secures the onboarding process with AI-driven photo and selfie analysis for easy customer self service. Automated verification minimizes costs and simplifies compliance with know your customer (KYC), anti-money laundering (AML), politically exposed person (PEP), and privacy requirements.

Data validation instantly determines if user-provided identity data is accurate and authentic. While complying with global privacy regulations, data is checked against dozens of sources to prevent the opening of fraudulent accounts.

Transmit Security and Azure Active Directory B2C invoke the right action at the right time
AI-powered, context-aware security prevents account takeovers and fraudulent account opening with superior accuracy, reducing false positives and false negatives by 90 percent compared to other anti-fraud tools. Passkeys and passwordless MFA alone prevent 80 percent of breaches linked to passwords.

With a consolidated identity stack, Microsoft Azure Active Directory B2C and Transmit Security work as one, and a no-code, drag-and-drop journey builder makes it easy to deliver tailored, dynamic experiences. Together, they ensure accelerated time to value for businesses and a safer, better account experience for customers.

"Together, Microsoft Azure AD B2C and Transmit Security deliver a coordinated defense to ensure immediate, automated protection against today’s most deceptive, evolving identity threats. Microsoft customers can leverage the synergies of unified, context-aware identity-security.”
Ravit Aviv, Technology Alliances Director, Transmit Security