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Co-selling with Microsoft

Create new opportunities by partnering with Microsoft direct sellers and channel partners.

Co-selling with Microsoft is one key benefits of attaining Gold status with Go-To-Market Services. Once attained, you can tap into the Microsoft sales and partner channel. With tens of thousands of field sellers and hundreds of thousands of channel partners, we can help you ramp your customer sales worldwide.

Our sellers work directly with you to identify new sales opportunities and engage decision makers. Together we can provide customers a comprehensive offering that addresses their business needs.

Ready to get started? There are three simple steps to co-sell with us:


Step 1: Get Connected

The first step is integrating your solution into the tools and resources used by Microsoft sellers and channel partners. By registering in Partner Sales Connect—the tool enabling lead sharing between you and Microsoft sellers—your solution will be visible to sellers and helps you become part of the everyday conversations they have with customers. In addition, placement in the Microsoft Partner Network will promote your solution among our channel partners.

Identify new opportunities

Step 2: Engage Microsoft Sellers and Partners

Next, we connect you directly with Microsoft sellers and channel partners so they learn about your solution to identify customer opportunities. This step includes promoting your solution through training webcasts, inclusion at Microsoft readiness events, defining your channel strategy through customized workshops, and getting connected to Microsoft channel partners through networking events.

Get connected

Step 3: Identify New Sales Opportunities

Finally, we help you grow demand for your solution through Microsoft sellers and by finding new partnerships across the Microsoft partner channel. This step includes Microsoft sellers sourcing you new, qualified customer opportunities, finding customers through joint solution proposals, forming new partnerships through channel match-making activities, and preparing a tailored program for your global expansion and regional targeting.

Get connected
AvePoint partner logo

The partnership with Microsoft has been phenomenal. They were supportive not only from a technical perspective, but also from a sales enablement perspective.

Dux Raymond Sy, CTO Public Sector, AvePoint

To get started, contact to determine your current status and next steps.