Explore fundamental marketing concepts and learn how to get your marketing efforts off to a strong start.
Developing a successful marketing strategy requires an understanding of your own capabilities, your customers’ needs and pain points, and the resources available to you.
Create a well-defined value proposition that explains what you do, and how you do it better than the competition.
Your customers are the lifeblood of your business—all of your marketing efforts should focus on their ideal outcomes.
Build a content-rich website, get your experts active in social media, and track your progress with Customer Relationship Management (CRM).
Craft a compelling answer to marketing’s toughest questions: Who are you, and what do you do?
See how to build a value proposition that highlights the customer problems you’re working to solve.
Learn how to differentiate your service offerings from the competition, and target key industries and verticals.
Explore a collection of differentiated value propositions that help customers answer the question, “Why Microsoft?” (Partner sign-in required.)
Take a closer look at customers’ thought processes and make them the basis of your sales and marketing activity.
Create and use relevant content to nurture prospects and clients through each stage of the buyer’s journey.
When you listen to clients’ needs and deliver exceptional service, they want to help you succeed.
Go to market faster, reach the right customers, and grow your profits with these ready-to-go sales and marketing materials.
Use this tool to quickly and easily test your online marketing channels to get actionable feedback and improve your lead generation capabilities.
Learn the fundamentals of website structure and design, best practices for navigation, and how to create and manage content.
Leverage your MVPs and subject matter experts in sales, services, and support to contribute to blogs and social media.
Discover why a CRM system is the key to building a 360-degree view of your prospects, customers, and marketing efforts.
If you haven’t done so already, complete your marketing profile. This increases your visibility with partners and lets you access referrals.
Microsoft partners from the US, Canada, Jamaica, and Australia talk about the positive results they saw after integrating modern marketing techniques.
Learn how to make relevant, high-quality content the cornerstone of your marketing strategy, and expand your reach with new channels, tools, and techniques.