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Build a foundation

Explore fundamental marketing concepts and learn how to get your marketing efforts off to a strong start.

Start here to set your business apart

Developing a successful marketing strategy requires an understanding of your own capabilities, your customers’ needs and pain points, and the resources available to you.

Tell your best story

Create a well-defined value proposition that explains what you do, and how you do it better than the competition.

Understand your customers

Your customers are the lifeblood of your business—all of your marketing efforts should focus on their ideal outcomes.

Use the right tools

Build a content-rich website, get your experts active in social media, and track your progress with Customer Relationship Management (CRM).

Tell your best story

The power of storytelling

Craft a compelling answer to marketing’s toughest questions: Who are you, and what do you do?

Value props and elevator pitches

See how to build a value proposition that highlights the customer problems you’re working to solve.

Competitive differentiators

Learn how to differentiate your service offerings from the competition, and target key industries and verticals.

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Uncover a winning value prop

Explore a collection of differentiated value propositions that help customers answer the question, “Why Microsoft?” (Partner sign-in required.)

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Understand your customers

The buyer’s journey

Take a closer look at customers’ thought processes and make them the basis of your sales and marketing activity.

Content marketing

Create and use relevant content to nurture prospects and clients through each stage of the buyer’s journey.

Advocacy

When you listen to clients’ needs and deliver exceptional service, they want to help you succeed.

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Customizable marketing campaigns

Go to market faster, reach the right customers, and grow your profits with these ready-to-go sales and marketing materials.

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Benchmark your digital marketing

Use this tool to quickly and easily test your online marketing channels to get actionable feedback and improve your lead generation capabilities.

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Use the right tools

Website basics

Learn the fundamentals of website structure and design, best practices for navigation, and how to create and manage content.

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Demystifying social media and blogs

Leverage your MVPs and subject matter experts in sales, services, and support to contribute to blogs and social media.

Customer Relationship Management

Discover why a CRM system is the key to building a 360-degree view of your prospects, customers, and marketing efforts.

Create your profile

If you haven’t done so already, complete your marketing profile. This increases your visibility with partners and lets you access referrals.

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Montage of partner success

Microsoft partners from the US, Canada, Jamaica, and Australia talk about the positive results they saw after integrating modern marketing techniques.

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Next steps: Amplify your presence

Learn how to make relevant, high-quality content the cornerstone of your marketing strategy, and expand your reach with new channels, tools, and techniques.