Impartner and AvePoint increase efficiency by 90 % with Microsoft Azure and Dynamics 365
AvePoint’s partner ecosystem drives growth through innovation
AvePoint serves over 25,000 customers worldwide with innovative software-as-a-service (SaaS) solutions that modernize the digital workplace across Microsoft 365, SharePoint, and other collaborative environments. AvePoint specializes in solutions to prepare, secure and optimize critical data, all supported by a robust global channel partner program with over 5,000 managed service providers, value-added resellers, and systems integrators.
When SharePoint debuted in 2001, AvePoint was one of the first companies to partner with Microsoft. Today, AvePoint offers an all-in-one approach for robust, secure data governance and data management for customers’ Microsoft technology investments. AvePoint caters to businesses across the technology industry, healthcare, finance, professional services, government, and education sectors by providing tools to manage and protect their critical data in cloud environments.
While preparing to go public, AvePoint faced challenges in managing its diverse and expanding partner ecosystem. These challenges included standardizing partner agreements, centralizing deal registration, providing multilingual training, and improving asset management efficiency. Additionally, AvePoint wanted a solution that integrated seamlessly with an existing customer relationship management (CRM) solution built on Microsoft Dynamics 365 and to enhance partner engagement and visibility.
AvePoint relies on Microsoft Dynamics 365 as its core business platform and system of record. The platform provides a single source of truth for accounts, opportunities, and service interactions, helping sales teams streamline pipeline management and customer service teams respond faster through case tracking and knowledge management. By consolidating reporting and analytics in Dynamics 365, AvePoint equips leadership with real-time visibility into business performance, enabling executives to align partner and customer strategies with broader growth objectives.
Accelerating partner success via Impartner PRM
AvePoint transformed its partner strategy by implementing Impartner PRM to rapidly build a scalable, modern partner platform. The company chose Impartner for its award-winning partner relationship management capabilities, seamless integration with Microsoft Dynamics 365, and real-time synchronization of key partner data, such as registered deals, pipeline updates, and co-sell activities. This ensures sales and partner teams stay aligned and can act on the most current information. Additionally, by transacting through the Azure Marketplace, AvePoint was able to simplify procurement and allocate cloud budget they had already committed to purchase marketplace offers such as Impartner.
“The ability to integrate Impartner with Microsoft Dynamics 365 CRM for two-way communication was critical in creating a scalable and measurable partner ecosystem,” said Sam Valme, Senior Director, US Channel Sales at AvePoint.
With Impartner’s deep integration into the Microsoft ecosystem, AvePoint was able to gain new levels of efficiency and scale in its partner operations. Because Impartner is transactable in the Azure Marketplace, AvePoint could procure the platform faster and apply their existing Azure investment, streamlining procurement and reducing barriers to adoption.
Built on Azure and seamlessly integrated with Dynamics 365, Impartner also provided enterprise-grade scalability and data security. For AvePoint, the investment paid off by enabling faster onboarding, more streamlined collaboration, and measurable revenue impact, right from within their trusted Microsoft environment.
“With our Azure Marketplace listings and seamless integrations to Dynamics 365, we’re able to offer a truly unified experience for partner and sales pipeline management,” said Ryan Knapp, Global Head of Partnerships at Impartner. “Data syncs in real time across systems, reducing manual work while delivering the scalability, security, and reliability that come with the Microsoft cloud.”
AvePoint drives efficiency and growth with Impartner and Dynamics 365
Impartner PRM enabled AvePoint to streamline collaboration, boost sales efficiency, and speed decision-making. AvePoint quickly reduced manual effort and accelerated partner activation by standardizing click-through partner agreements, streamlining partner onboarding. The availability of modules in five languages expanded options for training and content distribution. AvePoint saw training time drop from weeks to less than three hours, while the efficiency of centralized asset distribution improved by 90 percent.
Thanks to Impartner, AvePoint gained the ability to onboard partners in seconds. AvePoint increased channel-sourced revenue through enhanced partner engagement and support. AvePoint also reduced legal administrative workload, allowing more focus on partner relationships.
“Impartner has enabled us to unlock the untapped potential of our channel, equipping our sales teams with the right tools to provide the best partner experience,” Valme said.