As you prepare for Business Applications sales engagements, it's important to understand that many prospects will be focused on improving the end-to-end customer journey while minimizing the possible risks to revenue and reputation that arise when contemplating a systems change. Addressing these pain points will be important as you move forward with the sales engagement. The knowledge from the sales battlecard helped you establish your credibility with the prospect. This engagement guide can help you build on the positive bias that you've established by learning to ask the right questions and uncovering where the opportunity lies. You'll also learn to introduce insights that will surprise your prospect and make you more memorable.