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Surface Partner Sales Group

Partner support for sales questions about Surface

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SPSG resources

Learn how to land more Surface deals with the new SPSG.

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Frequently asked questions

Partner Resources

  • The Surface Reseller Alliance portal (available at https://partner.microsoft.com/surface) is our channel partners’ primary source for sales and marketing resources—as well as information about our channel programs. Some SRA pages contain information and assets that are only available to authorized Surface partners.
  • If you are an authorized Surface partner and cannot access gated Surface pages, please contact your Global Admin and reach out to Partner Center Support.

 

  • For more assistance, please reach out to a Surface Reseller Alliance portal team member by emailing SRA@Microsoft.com. 

 

  • For more information about becoming an Authorized Surface Reseller, please refer to the details provided on this Surface Enrollment page.

 

 

  • You can find more information on the onboarding process at Enrollment (microsoft.com), which is available for all Surface Partners. For any additional support needed, please reach out to the Device Reseller Cosmic Team at droc@microsoft.com.

Sales Resources

  • As Microsoft does not sell direct to resellers, please contact your preferred Surface distributor to request customer pricing.
  • As a general resource, the current MSRP pricing list can be found here on the Surface Reseller Alliance portal.

 

  • The current MSRP pricing list can be found here on the Surface Reseller Alliance portal.

 

  • Microsoft is committed to supporting and rewarding eligible partners for their proactive device selling motions. As part of this mission, Microsoft has developed multiple programs to drive upfront discounts for our channel partners. These programs fall into three categories:
    • Deal Registration. Deal Registration rewards Resellers for the presales investments they have made for Microsoft Device opportunities.
    • Volume Discount Programs. Microsoft’s Volume Discount Programs, “Accelerate Pricing Program”, and “Special Pricing”, approve upfront discounts based on deal size and business case to help Resellers and Distributors position Microsoft Devices competitively.
    • Focus Program. Microsoft introduces programs for special focus areas from time to time. E.g. Multi-National Program.
  • All pricing program requests are submitted via the online submission tool (https://www.microsoftdevicevpp.com).
  • For more detail, please review our pricing program partner guide on the Surface Reseller Alliance portal. 

 

  • Microsoft’s Volume Discount Programs, “Accelerate Pricing Program”, and “Special Pricing”, approve upfront discounts based on deal size and business case to help Resellers and Distributors position Microsoft Devices competitively.
    • The Special Pricing program is designed to evaluate large volume opportunities (1000+ units) and award incremental discount for high volume and strategic deals. Discounts are based on a variety of factors and, if awarded, may vary by SKU. The credit will be paid out to the Distributors through the Credit memo process.
    • The Accelerate Pricing Program is the first Microsoft consumption-based pricing model for hardware.  It has been designed to incentivize partners to acquire new Surface customers and drive growth in existing accounts. This program is also targeted at rewarding customer loyalty and purchases, with no need for a volume commitment.
  • All pricing program requests are submitted via the online submission tool (https://www.microsoftdevicevpp.com).
  • For more detail, please review our pricing program partner guide on the Surface Reseller Alliance portal. 

 
  • All Special Pricing and Deal Registration requests can be submitted via the online submission tool (https://www.microsoftdevicevpp.com).
  • For more information about Surface Pricing Programs, please refer to the Pricing Program Partner Guide, which can be found in the Operations Readiness Portal or by contacting your distributor or Partner Development Manager (PDM).
  • Deal registration is a program to recognize Resellers who invest resources into developing relationships and closing sales with customers. The objective of the Deal Registration is two-fold: to drive partner sales investment and to create pipeline visibility. Deal Registration is intended to reward the Reseller for investment of resources and time spent to develop and support Surface wins for eligible products and customer base.
  • Current offers can be found here on the Surface Reseller Alliance portal.

Product Information

 

  • Product fact sheets and tech specs can be found here on the Surface Reseller Alliance portal.
 
  • In late 2018, Microsoft introduced Surface for Business, a differentiated portfolio designed specifically for the commercial space. What makes Surface different are the experiences and features that have been built hand in hand between engineering teams, allowing for seamless integration and continued innovation on the features and programs that our customers care most about. 
  • Surface for Business customers choose us because every device comes standard with Windows 10 Pro, is shipped straight from the factory enabled for Autopilot and has implemented the latest security and compliance standards available from Microsoft. We have you covered from the chip-set, to your operating system, to the cloud. And when you combine Surface with Microsoft 365, you give your people the gift of freedom to work their way, wherever they are, with the best cloud productivity platform on the planet and the latest security and modern manageability solutions from Microsoft that proactively keep your business safe.
  • Just as we currently have with the rest of our portfolio, our latest lineup will:
    • Continue to differentiate on Windows OS (Home vs. Pro), offering commercial customers Windows 10 Pro standard with the additional built-in security and management features that let you focus on running your business.
    • Continue to include Advanced Exchange at no additional cost for commercial SKUs in addition to the standard hardware warranty. In case you’re not familiar, Advanced Exchange is a premium service offering that provides an expedited device replacement and reduces downtime by sending you a device before you ship back the defective unit. 
  • We have also adapted our commercial packaging, with a design focus on customer needs and sustainability. We developed with our customers and partners in mind and adapted our Surface commercial packaging to better align with commercial channel requirements and improve the partner experience. 
  • With our new commercial packaging, we reduced weight and volume by over 30%, increased the amount of recycled materials to 70%, and reduced our greenhouse gas emissions by over 40% when compared to our historical retail packaging. In addition, we redesigned packaging to break down into completely flat pieces, encouraging recycling.
     

Support and Service

  • Microsoft does not offer on-site support for Surface. However, our Microsoft Service Offerings pitch deck outlines several available warranty options—such as Advanced Exchange and Next Business Day Replacement—and can be found on the Surface Reseller Alliance portal.
  • Advanced Exchange Service is available at no additional charge with the standard Hardware Warranty for Surface Pro 6, Pro 7, Pro X for Business and Surface Laptop 2 and Laptop 3 for Business SKUs. 
  • With Advanced Exchange, a replacement device is shipped directly to a customer before they return a defective device.
  • Advanced Exchange is only available in supported markets. Restrictions apply. 
  • For help with Surface devices, please visit our Surface devices help page for a list of Frequently Asked Questions and escalation paths for more assistance.

Partner Training

 

  • Our Microsoft Surface Academy partner training content can be found on the Surface Reseller Alliance portal or via https://partner.microsoft.com/surface/surface-academy.
  • The Microsoft Surface Academy syllabus has been designed to help you progress, step-by-step, through the Microsoft Surface story in what we feel is the most logical and accessible way for you to learn about the devices, their origins and their evolution. Surface Academy includes sales and technical training content for both Surface PC and Surface Hub products.
  • Most Surface Academy training content resides within the Microsoft Partner University portal. If you are unable to access Partner University, please review this resource on the Surface Reseller Alliance portal for guidance and escalation paths for more assistance.
  • If you require other support related to Partner University, please contact Microsoft Partner Network Support.
  • In addition to Surface Academy, a selection of archived partner training webinars can be found here on the Surface Reseller Alliance portal. 

Additional Support

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  • Contact your PDM or distributor for assistance. They can send an inquiry to the Commercial Devices team that handles credit and deregistration requests.

 

  • For failed distributor claims, please contact your Partner Development Manager (PDM) to send your repeal to the Special Pricing Program Support Team. If you do not have a PDM, contact your distributor or send a help request to the Surface Partner Sales Group asking for assistance with your failed distributor claim.

 

Contact the SPSG

Please complete the following form, and the SPSG team will respond to your request via email.

PLEASE NOTE: Our standard response time is 48 hours. If your issue requires more prompt attention, please contact your Surface Partner Development Manager (PDM) or Surface distributor for immediate assistance.

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