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Surface Reseller Alliance Program

Understand the requirements and benefits of our Surface commercial reseller tiers.

Program benefits

The following table outlines the benefits to you, your teams, and your organization.

		Authorized	Silver	Gold	Platinum
Growth	Deal Registration Based Benefits Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual	X X	X X X X	X X X X X	X X X X X
Customer Acquisition	Deal Registration New Customer Acquisition Bonus Managed Customer Incentive	X	X	X X	X X
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price	X X X	X X Increased qty	X X Increased qty	X X Increased qty
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities	X X	X X	Priority Priority Priority X	X X Priority X
Marketing Resources	Automated Content Marketing Repository of Co-Brand Ready Marketing Materials Customized Digital Campaigns/Marketing Resources	X X	X X	X X	X X X
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation	X	X	Priority X	X X


Growth	Deal Registration Based Benefits Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual
Customer Acquisition	Deal Registration New Customer Acquisition Bonus Managed Customer Incentive
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities
Marketing Resources	Automated Content Marketing Repository of Co-Brand Ready Marketing Materials Customized Digital Campaigns/Marketing Resources
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation
Authorized
Growth	X X
Customer Acquisition	X
Sales Enablement	X X X
Relationship and Support	X X
Marketing Resources	X X
Technical Readiness	X
Silver
Growth	X X X X
Customer Acquisition	X
Sales Enablement	X X Increased qty
Relationship and Support	X X
Marketing Resources	X X
Technical Readiness	X
Gold
Growth	X X X X X
Customer Acquisition	X X
Sales Enablement	X X Increased qty
Relationship and Support	Priority Priority Priority X
Marketing Resources	X X
Technical Readiness	Priority X
Platinum
Growth	X X X X X
Customer Acquisition	X X
Sales Enablement	X X Increased qty
Relationship and Support	X X Priority X
Marketing Resources	X X X
Technical Readiness	X X

FY24 Consolidated Surface PC & Hub Reseller Alliance Program requirements

		Authorized	Silver	Gold	Platinum
Contract		Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	Australia Canada Japan United Kingdom United States		$1M TTM**	$2.5M TTM**	$50M TTM**
Revenue Based on MSRP	Austria Belgium Bulgaria China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Slovenia Spain Sweden Switzerland		$700K TTM**	$1.5M TTM**	$50M TTM**
Revenue Based on MSRP	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam		$500K TTM**	$750K TTM**	$50M TTM**
Training/Assessments			2 Sellers*** who have completed the following trainings and passed the assessments: Surface Academy Level 1 - 19046 Surface Academy Level 2 - 19044 Surface Academy Level 3 - 19045	4 Sellers*** who have completed the following trainings and passed the assessments: Surface Academy Level 1 - 19046 Surface Academy Level 2 - 19044 Surface Academy Level 3 - 19045	4 Sellers*** who have completed the following trainings and passed the assessments: Surface Academy Level 1 - 19046 Surface Academy Level 2 - 19044 Surface Academy Level 3 - 19045


Contract
Revenue Based on MSRP	Australia Canada Japan United Kingdom United States
Revenue Based on MSRP	Austria Belgium Bulgaria China Croatia Czech Republic Denmark Estonia Finland France Germany Hungary Ireland Italy Latvia Lithuania Luxembourg Netherlands New Zealand Norway Poland Portugal Romania Slovakia Slovenia Spain Sweden Switzerland
Revenue Based on MSRP	Bahrain Cyprus Egypt Greece Hong Kong India Korea Kuwait Malaysia Malta Mexico Oman Philippines Puerto Rico Qatar Saudi Arabia Singapore South Africa Taiwan Thailand UAE Vietnam
Training/Assessments
Authorized
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP
Revenue Based on MSRP
Revenue Based on MSRP
Training/Assessments
Silver
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$1M TTM**
Revenue Based on MSRP	$700K TTM**
Revenue Based on MSRP	$500K TTM**
Training/Assessments	2 Sellers*** who have completed the following trainings and passed the assessments: Surface Academy Level 1 - 19046 Surface Academy Level 2 - 19044 Surface Academy Level 3 - 19045
Gold
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$2.5M TTM**
Revenue Based on MSRP	$1.5M TTM**
Revenue Based on MSRP	$750K TTM**
Training/Assessments	4 Sellers*** who have completed the following trainings and passed the assessments: Surface Academy Level 1 - 19046 Surface Academy Level 2 - 19044 Surface Academy Level 3 - 19045
Platinum
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$50M TTM**
Revenue Based on MSRP	$50M TTM**
Revenue Based on MSRP	$50M TTM**
Training/Assessments	4 Sellers*** who have completed the following trainings and passed the assessments: Surface Academy Level 1 - 19046 Surface Academy Level 2 - 19044 Surface Academy Level 3 - 19045

*Registered Member Status is available free of charge

**TTM = Trailing Twelve Months MSRP Revenue

*** Please ensure the individual learning account, the one taking the training, is associated to the correct Partner Global ID prior to taking the assessments

FY24 Surface Reseller Alliance Program – Trainings FAQ

Download FAQ

Why are there new FY24 Surface Reseller Alliance incentive program trainings?

The FY24 trainings consist of brand-new content that consolidates and simplifies previous learning materials into three shorter, more streamlined and consumable courses. The estimated time commitment from partners to complete FY24 trainings is 3 hours, 40 minutes vs. the previous time commitment of 11 hours.

How and where do I log in to see the FY24 Surface Reseller Alliance incentive program trainings?

You will need to log into Partner University, located here. You can also follow the Partner University Step by Step instructions below. Link to Partner University log in deck

What are the new FY24 Surface Reseller Alliance incentive program trainings and what is the expected time commitment?

The new FY24 Surface Reseller Alliance incentive program trainings are (live links):

'Surface Academy - Level 1' and 'Surface Academy - Level 1 Assessment' (1 hour 40 minutes)
'Surface Academy - Level 2' and 'Surface Academy - Level 2 Assessment' (50 minutes)
'Surface Academy - Level 3' and 'Surface Academy - Level 3 Assessment' (1 hour 10 minutes)

The time commitment to complete the new FY24 trainings is 3 hours, 40 minutes vs. the
previous time commitment of 11 hours.

Will there be a separate set of required FY24 trainings for PC and HUB reseller partners like in the previous fiscal years?

No. Trainings have now been consolidated for the PC and Hub channels to align with the partner channel simplification authorization.

When will the new FY24 Surface Reseller Alliance trainings replace the old trainings?

The new FY24 trainings will replace all previous trainings for Hub and PC starting on April 15, 2023.

When can I take the new FY24 Surface Reseller Alliance incentive program trainings?

You can take the new FY24 trainings starting April 14, 2023. Once these trainings have been completed, they will satisfy the training eligibility requirement until further notice.

If a partner onboarded in FY23 by taking the previous trainings, will I have to take the new FY24 trainings?

Yes. Partners onboarded into the Surface Reseller Alliance incentive program in FY23 will be required to take the new FY24 trainings by December 31, 2023, to remain in the FY24 Surface Reseller Alliance incentive program.

What happens if I missed the deadline to take the FY24 trainings?

Onboarded partners who have not taken the FY24 trainings by December 31, 2023, will be automatically offboarded from the program on January 1, 2024.

If I was onboarded in FY23 by taking the new FY24 Surface Reseller Alliance incentive program trainings, will they have to take FY24 trainings again?

No. Once released and taken, the FY24 trainings will count towards your eligibility for the remainder of FY23 and will have met the trainings requirements of the program for FY24 and until further notice.

Will I have to take new trainings every year?

Trainings do not expire unless explicitly stated and there are no plans to have trainings refresh annually.

When is the cutoff date for onboarded partners in FY23 to take the new trainings and remain in the FY24 program?

Partners already in our FY23 program will have until December 31, 2023, to complete the new FY24 trainings and remain in the FY24 program.

When will I be required to take the new FY24 trainings?

Beginning April 14, 2023, you may begin taking the new FY24 Surface Reseller Alliance incentive program trainings. All new partners, onboarded in FY23, will be directed to complete the new FY24 trainings. All existing partners may begin to take the new FY24 trainings, beginning April 14, 2023, but must complete them on or before December 31, 2023, to remain eligible for the Surface Reseller Alliance incentive program, as stated in the incentive guide, located here.

For each program tier's eligibility - what is the number of sellers required to take FY24 trainings?

The number of sellers required to complete trainings to qualify for each tier:

Silver: 2 sellers are required to complete the FY24 trainings for new partners to be
eligible and for FY23 onboarded partners to complete (by December 31, 2023) to
remain in the program at this tier.
Gold: 4 sellers are required to complete the FY24 trainings for new partners to be
eligible and for FY23 onboarded partners to complete (by December 31, 2023) to
remain in the program at this tier.
Platinum: 4 sellers are required to complete the FY24 trainings for new partners to
be eligible and for FY23 onboarded partners to complete (by December 31, 2023)
to remain in the program at this tier.

SRA Program benefits