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FY24 Marketing Priorities

Coop is a critical investment for Microsoft in driving key business priorities with partners.​

 Use Surface co-marketing funds to drive three core priorities in FY24​

Surface Pro & Laptop

Focus on Surface Laptop & Surface Pro devices, attaching Accessories & Protection Plans 


Surface Pro 9

Introduce customers to the most powerful Pro. Empower flexible, all-day impact with tablet portability and laptop performance.


Surface Laptop 5
Introduce customers to the speed, style, and performance of Surface Laptop 5. Make impact with lightening-fast performance, sleek portability, and built-in security.

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TCO Calculator- New!
Provides an estimated total cost of ownership based on the study "Evaluating the Business Case of Microsoft Surface"
TCO Calculator

Explore Surface- New!
Show a virtual demo of Surface Laptop and Pro in interactive 3D.
Explore Surface


Microsoft Surface Total Cost of Ownership (TCO)- New!
60 min training to help navigate customer conversations and promote the value of Surface devices.
Go now

More trainings coming available in FY24.
Go now

Incentives / Offers​

In-Stock Sku Booster- New!
Select Premium Pro & Laptop devices built for hybrid work to optimize performance and productivity.
Learn more

Core Channel Incentives:  Highest Channel Incentive rates

Warranty Attach Incentive: TBC Details coming in FY24

Surface Hub 2S and Attach​

Drive Surface Hub sales velocity by targeting Microsoft Teams Rooms customers. Ready customers for Hub’s transition to Teams Rooms on Windows

The Future of Surface Hub- New
Bringing the best experiences from Surface Hub 2S together with the latest Teams Rooms features.
Surface Hub 2S: Now a Microsoft Teams Rooms on Windows device
Learn about capabilities coming to Surface Hub with Teams Rooms on Windows.
Read blog

ExpertZone – Coming soon
More trainings coming available in FY24.
Go now
Explore Surface- New!
Show a virtual demo of Surface Hub 2S in interactive 3D.
Explore Surface
Incentives / Offers
Hub Inclusion in AGI - New
Enabled by Channel simplification

Hub Acceleration promo - New
From June 1st through September 30th, 2023 all Surface Hubs will be eligible to receive discount of 15% on any purchase of Surface Hub 50-inc or 85-inc.

Hub Special Pricing -  New
The unit threshold on all Hub deals (50” and 85”) has been reduced from 50 units to 25 units 

Channel Programs: New (Not Final)
- EOL Promo
- Cartridge Pre-Order
More details in FY24

Enterprise & SMB

Target Enterprise and SMB customers to Modernize with Surface:  Refresh devices, move to Microsoft 365, and get AI-ready.


SMB Campaign

Surface story focusing on the four key pillars of Productivity, Security, Versatility, and Manageability.


Modernize with Surface

Attach Surface to the narrative of employee productivity and the new modern way of working.
Go Now

Surface & Security: Cyber resiliency & device choice- New!
Be prepared to respond swiftly and effectively to security breaches.

Surface chip-to-cloud security 
Learn how built-in chip-to-cloud protection ensures company assets stay secure no matter where work happens.
Go now

New ExpertZone Stories
ExpertZone provides technical skilling and sales readiness courses for partners on various topics including security, sustainability, total cost of ownership, industry, and more.
Go now 

TCO Calculator and Emissions Estimator
Use the Surface Total Cost of Ownership (TCO) calculator and the Surface Emissions Estimator to solidify the business value of Surface in your customer conversations.
TCO Calculator
Surface Emissions Estimator
Programs, Incentives/Offers
Modernize with Surface Webinars and Workshops
Modernize with Surface Webinars are a top of funnel activity and is meant to be a 1:many delivery through-partner to end-customer using pre-recorded webinar content.
Learn more
The Modernize with Surface Workshop is a mid-funnel activity with the intent of lead qualification and customer nurture. This program will be launching in October 2023.
More information coming soon

New Customer Acquisition Booster
More details coming with FY24H1 AGIs

*Key relevant resources listed but does not encompass all materials available.