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Marketing Priorities

Co-op is a critical investment for Microsoft in driving key business priorities with partners.

Learn about co-op

 Use Co-op funds to drive Surface core priorities

Surface Laptop 6

Drive In-Stock SKUs focusing on Surface Laptop & Surface Pro devices, attaching accessories & protection plans.

Assets

Meet the new AI PCs

Announcing Surface Laptop 6 and Surface Pro 10, powerful and secure AI PCs designed to accelerate your Copilot experiences. Built on Windows 11 and the latest Intel® Core™ Ultra processors
Surface Pro 10

Tools

Web Syndication
Get Surface Pro 10 and Laptop 5 content displayed on your website provided by 1WorldSync Content Solutions in partnership with Microsoft. Submit request to Chenoa Carver ccarver@1worldsync.com  

TCO Calculator
Provides an estimated total cost of ownership based on the study "Evaluating the Business Case of Microsoft Surface"
TCO Calculator

Explore Surface
Show a virtual demo of Surface Laptop and Pro in interactive 3D.
Explore Surface

Enablement​

Surface Pro 10
Discover the Surface Pro 10, designed to offer performance and versatility for commercial customers. Explore how it harnesses the latest processing power to drive AI workloads. Lastly, uncover how Surface caters to business needs, providing essential tools and unmatched reliability for every role.
Start story

Surface Laptop 6
Discover the Surface Laptop 6, a device crafted to help businesses scale and handle demanding workloads. Then, dive into how Surface caters to business needs, offering essential tools and unmatched reliability for every role.
Start story

Microsoft Surface Total Cost of Ownership (TCO)
60 min training to help navigate customer conversations and promote the value of Surface devices.
Go now

 
Incentives / Offers​

In-Stock Sku Booster
Select Premium Pro & Laptop devices built for hybrid work to optimize performance and productivity.
Learn more

Core Channel Incentives:  Highest Channel Incentive rates

Surface Hub and Attach​

Drive Surface Hub sales velocity by targeting Microsoft Teams Rooms customers. Ready customers for Hub’s transition to Teams Rooms on Windows

Assets
The Future of Surface Hub- New
Bringing the best experiences from Surface Hub 2S together with the latest Teams Rooms features.
Download

Surface Hub 3 - New
The premier collaboration device built by Microsoft for Microsoft Teams Room experiences.
Explore assets
Enablement
Surface Hub Academy
Collection of videos to help you learn about Surface Hub.
Explore videos

Surface Hub 2S: Now a Microsoft Teams Rooms on Windows device
Learn about capabilities coming to Surface Hub with Teams Rooms on Windows.
Read blog
ExpertZone - New
Learn about the Surface Hub 3—a premier all-in-one device built for modern work.
Take training
Tools
Explore Surface- New!
Show a virtual demo of Surface Hub in interactive 3D.
Explore Surface
Incentives / Offers
Channel Programs: New (Not Final)
- EOL Promo
- Cartridge Pre-Order

Enterprise & SMB

Target Enterprise and SMB customers to Modernize with Surface:  Refresh devices, move to Microsoft 365, and get AI-ready.

Campaigns

SMB Campaign

Surface story focusing on the four key pillars of Productivity, Security, Versatility, and Manageability.

Explore


Modernize with Surface
Attach Surface to the narrative of employee productivity and the new modern way of working.
Go Now
Surface & Security: Cyber resiliency & device choice- New!
Be prepared to respond swiftly and effectively to security breaches.
Download

Enablement
Surface chip-to-cloud security 
Learn how built-in chip-to-cloud protection ensures company assets stay secure no matter where work happens.
Go now

New ExpertZone Stories
ExpertZone provides technical skilling and sales readiness courses for partners on various topics including security, sustainability, total cost of ownership, industry, and more.
Go now 

TCO Calculator and Emissions Estimator
Use the Surface Total Cost of Ownership (TCO) calculator and the Surface Emissions Estimator to solidify the business value of Surface in your customer conversations.
TCO Calculator
Surface Emissions Estimator
Programs, Incentives/Offers
Modernize with Surface Webinars and Workshops
Modernize with Surface Webinars are a top of funnel activity and is meant to be a 1:many delivery through-partner to end-customer using pre-recorded webinar content.
Learn more
 
The Modernize with Surface Workshop is a mid-funnel activity with the intent of lead qualification and customer nurture.
Learn more

New Customer Acquisition Booster
More details coming with FY24H1 AGIs

*Key relevant resources listed but does not encompass all materials available.