The ISV Showcase Program helps drive awareness and adoption of ISV CSP Marketplace applications and their integration with Microsoft cloud – based solutions. By supporting ISV efforts to sell through CSP Marketplaces, the program enables our Partners to directly provision, bill, and support ISV and Microsoft cloud services for their customers.

Distributor CSP Marketplaces deliver a platform for partners to own the end-to-end customer engagement. The ISV Showcase helps distributors and partners to:

• Innovate and differentiate their Cloud solution packages
• Expand their value proposition to new and existing customers
• Create new touch points across their customers — Finance, Sales, Operations, Marketing, etc.
• Earn more monthly revenue and margin per customer